A vibrant ad campaign for a local ski and snowboard resort just outside Ottawa, designed to capture the thrill and freedom of winter. Targeting youth aged 15–25, the campaign blends bold illustrated visuals with high-energy messaging rooted in adventure, excitement, and community. A vibrant pink and green palette reinforces the playful tone, while dynamic layouts lead viewers through bold typography and motion-inspired compositions. The result is a cohesive, youthful campaign that positions Camp Fortune as a local leader in outdoor recreation, inspiring riders to elevate their winter adventure.